Discovery Centre

STAY CURIOUS

CHALLENGE

Spread the word that the new Discovery Center is open and it’s not just for kids anymore.

UNDERSTANDING

For more than thirty years, Discovery Centre was a special place of learning for children. That’s a lot of history and a lot of established ideas that Discovery Centre is just a fun place for kids.

INSPIRATION POINT

It can happen to all of us: we get used to accepting the world the way it is and never ask “Why?” Whether it’s a product of society or our own knowledge getting in our way, we lose our inquisitiveness over time. The Discovery Centre is where we can come to get our curiosity back.

RESULTS

In the four weeks following the opening of the new centre and the launch of the Stay Curious campaign, the centre doubled its membership sales and saw 40,000 visitors! That’s half the annual visitation in just one month.