Search engine optimization (SEO) is a way of maximizing the number of website visitors to your site by helping your site to appear high on search engine results pages (SERPs). It’s one part of search engine management (SEM), which is simply a way of making your website visible to search engines so that potential customers can find you.
We have wide experience and depth in both. Our SEM specialists work to help gain visibility for your website using SEO best practices, pay per click advertising, and social media marketing. Because Google algorithms change frequently, a large part of SEO and SEM involves keeping up to date on the latest developments and applying them to current campaign. Our SEMs do that, and they regularly monitor your campaigns for changes. They also constantly work to improve results by making the small changes in your ads, campaigns, and keywords that can make a big difference.
At m5, we use only what are known as “White Hat” tactics, which means we use optimization strategies that target humans and follow Google (or Bing) rules and policies. Beware of SEOs who promise quick results and offer aggressive tactics focusing on gaming the search engines and violating Google rules and policies: that’s known as “Black Hat” SEO and can result in your site being banned or substantial penalties that can seriously harm your site and online reputation. We know that SEO and SEM is a long game; we follow best practices and take care to build results that will last.
A second type of SEO we focus on is Local SEO, which is especially effective for local businesses, helping them to promote themselves and their services to customers at the time the customers are looking for a business in their area. Think of it as “near me” SEO, as in when you type in the search, “coffee shops near me,” when you’re traveling. Some 46% of all Google searches are local, so local SEO is quickly becoming critical to local businesses. We can help make it work for your business.