Inbound marketing is about the customer talking and you listening.
It’s about providing the right content to the right customer in the right place at the right time.
It’s about having a destination, making a plan, targeting a specific audience, and providing useful, targeted messaging that brings in the most qualified prospects for your business or product.
We can help you do that, because we know how to initiate and maintain inbound marketing campaigns; to nurture leads and turn customers into ambassadors; to create content, to round up contacts, and to construct email workflows that make you look like a marketing hero.
Successful inbound marketing demands relevant content geared specifically to each stage of the consumer’s journey, from prospect to customer – and beyond. It’s all about being helpful, not salesy; non-interruptive, not disruptive.
We start with knowledge: We learn about you, your business, your products, and your culture. That’s the first step in everything we do. “Inspired by Understanding” is more than a tagline to us. It’s a way of doing business and it’s what makes us different than other agencies.
Next, we create personas – or real-life interpretations of your ideal customer(s). We name them, we give them a picture, and we determine what they want, what their challenges are, and how you can make their life better or easier. Everything we do from there is geared toward those personas and where they are in the sales funnel. We craft offers, ebooks, social media, blogs, and emails specifically for them using search engine optimization and best practices for pay per click that have a proven track record of success.
We have experienced and highly trained “m-ployees” who specialize in in those practices. We have a former journalist on staff for blogging, an MBA whose degree includes a concentration in social media marketing, as well as AdWords-certified, inbound-certified, and HubSpot-certified staffers, all working together to produce cohesive inbound marketing campaigns for you, no matter what your business.
Inbound is effective for almost everyone: B2B, B2C, B2G, and non-profits. No industry is “too boring” to be a source of good, relevant content for its audience.