The World Wide Web and the internet have made today’s marketing much more diverse than in the past. Where once you had newspapers, billboards, television and radio, you now also have social media marketing, email marketing, pay per click, search engine optimization, and content marketing. They all fall under the wider umbrella of digital marketing – which is any marketing you do using digital technology.
m5 is uniquely positioned to meet all of your digital marketing needs because we have many experienced people working in cross-functional teams, each within a strategic discipline. Everyone from content to creative, web development to digital media, and SEO to social media, are all working toward the same goal.
Because digital marketing differs from traditional marketing, it requires a different set of skills, although with a similar foundation. That’s why we have specialists in all of these disciplines, each doing work that seamlessly blends with other disciplines for a holistic approach to your digital marketing needs.
Here are some of the digital marketing services we can offer your company:
- Website design and development – the first step in any digital strategy.
- SEO/SEM – Using search tactics and pay per click to make your website more visible
- Content creation – Creating great, relevant content, including blogs, ebooks, videos, images and more to attract a particular audience and increase sales.
- Inbound marketing – Getting the right content to the right audience at the right time through social media marketing, email marketing, content marketing and lead nurturing.
As you can see, each service is integral to the others. To attract people to your website, you need search engine optimization and management; for SEO and SEM to work, you need strong, unique, and relevant content; for content to work, you need to use inbound marketing to disseminate it to your most qualified prospects. When everything works together it’s a beautiful thing to behold.