Whether you’re doing social media marketing, traditional marketing, email marketing, or inbound marketing, it all starts with one thing: Content creation.
And not just any content; we’re talking about relevant, useful, unique, quality content.
So what is content? At its simplest, content is information directed at a specific end user. Content can take any number of forms:
- Written – Blogs, ebooks, white papers, email, press releases, news stories, data.
- Audio – Podcasts, radio, webinars, music.
- Visual – Videos, memes, infographics, cartoons, gifs, images, SlideShare, Power Point, billboards.
Any and all of those types of content can have a place in your marketing mix. The specialists at m5 can not only help you choose the right ones for your business and your audience; because we have subject matter experts with vast experience in their particular disciplines, we are able to handle that content creation for you in-house.
Some so-called experts will tell you that it’s all about creating and publishing a lot of content. Don’t believe them. While it’s important to publish consistently and regularly, quality is more important that quantity. If you aren’t providing value to potential customers, you might as well not publish at all.
We get that at m5. That’s why we take the time to learn about you, your business, your products, your audience, and their challenges and needs. Only then can our experienced content creators craft the kind of content that shows you as a leader in your field, a company that provides helpful material that resonates and provides the answers that potential customers need.
It’s part of the process we call The m5 Way. The m5 Way ensures that all of our team members are doing exactly what needs to be done, when it needs to be done, and how it needs to be done. We have bloggers and copywriters, PR pros and podcasters, web and video experts, social media mavens, graphic artists and more, all working together to produce the quality, relevant content you need, targeted to your specific audience, and aimed at accomplishing your business goals. It’s not magic; it’s just The m5 Way.