Urban Tree Service

TRUST AND EXPERTISE

CHALLENGE

As a premier provider of plant and tree healthcare, Urban Tree offers year-round service to residential and commercial properties in New Hampshire, Maine, and Massachusetts. As their market became increasingly competitive, they needed to win back lost market share from companies who offered lower prices.

UNDERSTANDING

With certified arborists and applicators on staff, Urban Tree had a passion for, and knowledge of, their business that no other company could claim. In fact, they are the undisputed local experts. All we had to do was let people know. The creative showcased staff and their incredible commitment to their craft.

INSPIRATION POINT

Trees hold an emotional place for people, and choosing the right tree care company can make the difference between saving a tree or having to remove it. People are often willing to look beyond price to make sure their favorite trees remain healthy.

RESULTS
  • Increase in phone call volume and appointments
  • Increase in website user sessions and page views
  • 273 requests for service completed online during the campaign’s first eight weeks.
  • Facebook: .90% click through rate; 10,000 actions; and, 42% increase in Fan Likes
WORK PORTFOLIO