New Brunswick Tourism & Parks

EASTERN UNITED STATES CAMPAIGN

New Brunswick Tourism
PURPOSE

The province wanted to build awareness of New Brunswick as a tourism destination, specifically to generate additional visitation from the eastern US region.

INSPIRATION POINT

The decision was made to target affluent, educated folks who were interested in nature and had previously travelled to Canada. Leading with the awe-inspiring Bay of Fundy, we reached out in a highly targeted way.

RESULTS
  • 65,000 direct inquiries for information kits
  • 90,000 online promotional entries
  • 535,000 website visits
  • The strongest US visitation performance in Atlantic Canada (close to 25% of the total visitation to the province).
WORK PORTFOLIO