GM Certified Service

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General Motors Certified Service
CHALLENGE

Vehicle servicing is a grudge purchase, meaning people delay it until the last minute or it’s too late. They’re also very price sensitive and feel that it’s more expensive at the dealer.

UNDERSTANDING

We needed to remind GM vehicle owners of the importance of getting the work done, especially in an area of unpredictable weather, and modify their perceptions on price.

INSPIRATION POINT

Feature roads of Atlantic Canada as a way of reminding everyone of the importance of having your vehicle serviced by the right people. And, create a price match guarantee to combat the perception of higher prices.

RESULTS

Results are where the rubber hits the road (so to speak). 266.95% increase in clicks compared to fall promotion. 332.57% increase in click-through-rate compared to fall promotion. 18,911 conversions.

WORK PORTFOLIO