November 20, 2018 Marketing, Strategy

The Small Market Dilemma

Six tips for marketing professionals in smaller markets who want to compete with the best. What a time to be a marketing professional. And by “marketing professional” I don’t just mean someone who has a job in marketing – I mean someone who lives, eats and breathes marketing. A marketing professional is plugged into the […]

July 9, 2018 Marketing

The Ultimate Summer Playlist for Marketers

The sultry days of summer are here and that means one thing: It’s time to compile an ultimate top-down summer playlist! And no, I’m not talking about Justin Bieber or whoever the kids are listening to today. I mean some good down and dirty songs that speak to… marketers. Oh, come on. If you’re a […]

January 31, 2018 Branding

Why is Brand Important in Higher Ed?

Prospective students are beset on all sides by messages from higher education: television, social media, the internet, and direct mail, just to name a few. Ways to get your message out are more plentiful than ever, and everyone is making use of those avenues, making the higher education space very noisy. Without a unique brand […]