At m5 we dig deep to gain a full understanding of our clients’ products, business and objectives. Down to the bedrock, through conversations, observation and primary and secondary research. Like building a house, the foundation is key. Our foundation is understanding.
We use this understanding to inspire our teams and to measure their work. Creativity without a strategy to judge it against is folly. Digital innovations for the sake of novelty are a waste of clients’ finite budgets. At m5, our cross-functional teams are inspired to create great work, but all within a strategic discipline. That’s what keeps varied functions like creative, development, and digital media all working toward the same goal.
Inspired by Understanding is the core of what m5 stands for. It is why we exist, and why we have grown from a small business to an international agency with over 140 employees. It’s also why we continue to evolve and create innovative work that gets results.